The past 30th of April the 12th edition of the Mallorca 312 took place. More than 8.000 participants, from all around the world, and a unique atmosphere of cycling that could be felt all over the island.
The Mallorca 312 is a cycling event with a long distance track that takes place in Playa de Muro, a locality in the island Palma de Mallorca and it goes throughout the whole territory of the island. In this big challenge you can cycle through the Tramuntana Mountains, in the north zone of Mallorca, in three distances (312km, 225km and 167km), under the warm weather of the island.
If the test it’s not enough, during the previous days and the day of the challenge, the Mallorca 312 opens an exposition fair and a calendar with lots of activities and live music. An unbeatable familiar atmosphere for all the lovers of cycling.
A part of the Gsport team moved to the island to participate in this fair as well as some other brands from the cycling scene. The perfect frame to expose our new stand, in a pop-up store format. Where we present the products of the new SS22 CELL-ebrate collection, and we had as a guest a huge cycling artist, Miguel Soro. Who delighted us with his art, doing some paintings live and exposing his art to the audience, for their admiration and enjoyment.
The movement had the support of some professional ex-cyclists that came to the event and were one more during the fair events:Iván Basso, Alberto Contador, Miguel Induráin (leadering the illustration practice), Sean Kelly and Joseba Beloki, among others.
We feel gratitude that we’ve been able to share this experience with the members of #gsportcommunitywhich participated in the march together with the entire platoon. As well as having the possibility of getting people to join our community in order to expand our community of cyclists.
We want to thank the great job the organization is doing, thanks to this Mallorca 312 is a spectacle, for both the participants and the spectators.
Until next year!
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